On the heels of the hit unscripted series, “The Rap Game,” Lifetime keys into the world of pop music this winter with, “The Pop Game” (#ThePopGame), premiering on Tuesday, February 21, at 10 PM ET/PT. The series won’t miss a note, following music industry icon Timbaland as he works with five aspiring young vocal artists, all vying to be the next big thing on the charts. Timbaland’s team of writers, producers and top celebrity guest artists including JoJo, Macy Gray, Nelly Furtado and Jordin Sparks, will assist the kids and their manager parents in challenges designed to teach and test the skills they will need to grace some of the world’s biggest stages.
Timbaland, a multi-platinum Grammy winning super-producer and artist, has stamped his indelible imprint on the music scene since the mid-1990s, having helped create career-defining hits for artists such as Aaliyah, Justin Timberlake, Missy Elliott, Destiny’s Child, Snoop Dogg, Kanye West, Drake, Katy Perry and Jay-Z, among others. From developing a distinct vocal style and image, to collaborating with other artists, maximizing vocal talent and handling their paces with rigorous choreography, Timbaland will teach these young artists how to take command of the audience, but only one will walk away with a record contract with his label, Mosely Music Group.
Produced by Intuitive Entertainment, “The Pop Game” is executive produced by Kevin Dill and Mechelle Collins, and EP/Showrunner Danny Salles. Grammy and Emmy award winner, Queen Latifah and her partner, Shakim Compere will executive produce under the Flavor Unit umbrella along with Grammy winner and producer, Jermaine Dupri, and Timbaland on the series. Lifetime’s Mariana Flynn and Mary Donahue also executive produce.